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Digital Marketing

Performance Marketing measured end to end

Paid search and paid social managed with proper tracking, funnel strategy and continuous testing — so budget goes where the evidence points.

Overview

Purpose-built for outcomes, not just output.

We plan, launch and optimise paid campaigns across Google and Meta with the measurement layer built first. Trose sets up conversion tracking and analytics, structures campaigns around real funnel stages, produces conversion-focused creative and copy, and runs a steady test-and-scale cycle with transparent reporting.

What we deliver

Capabilities in this practice

Google Campaigns

Search, Display, YouTube and Performance Max campaign structure and management.

Meta Advertising

Facebook and Instagram campaigns built around audience research and funnel stage.

Remarketing

Retargeting and lifecycle audiences that re-engage visitors and lapsed customers.

Creative & Copy

Ad creative and conversion-focused copy, plus landing-page coordination.

Tracking Setup

Pixel, analytics and conversion tracking configured and validated before spend scales.

Testing & Scaling

A/B testing, budget optimisation, reporting and structured scaling decisions.

Engagements

Our offerings

  • Google Search, Display, YouTube and Performance Max management
  • Meta advertising across Facebook and Instagram
  • Audience research and full-funnel strategy
  • Remarketing and retargeting programmes
  • Ad creative production and conversion copywriting
  • Landing-page coordination with your web team
  • Pixel, analytics and conversion-tracking setup
  • A/B testing, budget optimisation and reporting
Tech stack

Tools & platforms

Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerLooker StudioMerchant CenterConversion APIs
Delivery flow

How we work with you

01

Measure

Install and validate tracking so every decision rests on clean data.

02

Plan

Audience research, funnel mapping, budget allocation and creative brief.

03

Launch

Build campaigns, creative variants and landing-page alignment.

04

Scale

Test, reallocate budget toward proven segments and report clearly.

Where it applies

Industries & use cases

Ecommerce Growth

Shopping and Performance Max campaigns tied to product feed quality.

B2B Lead Generation

High-intent search plus LinkedIn-style nurture funnels on paid social.

App Installs

Acquisition campaigns measured on activation, not just install volume.

Local Services

Geo-targeted search campaigns focused on enquiry quality.

Product Launches

Coordinated awareness, consideration and conversion campaign phases.

Reactivation

Remarketing to past visitors, cart abandoners and lapsed customers.

Questions

Frequently asked

Do you guarantee a specific return on ad spend?

No. Results depend on market, margin, offer and creative. We commit to rigorous measurement, disciplined testing and honest reporting on what the data shows.

Who owns the ad accounts?

You do. We work inside your accounts so all data, history and assets remain yours.

Can you work with our existing landing pages?

Yes. We coordinate with your web team on message match and conversion improvements, and can build pages if needed.

What budget do we need to start?

Enough to gather statistically useful data in your market. We advise a realistic starting budget during the planning phase.

How often do you report?

Monthly performance reviews as standard, with live dashboards available for ongoing visibility.

Ready to build with senior engineers?

Book a discovery call. We'll scope the work, map the architecture, and give you a transparent fixed-price plan.

Start a Project
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Engineering services

Senior teams. Real outcomes.