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Business Communications

WhatsApp Business Solutions built for scale

Onboard, automate and grow conversational messaging on WhatsApp — from approved templates and broadcasts to AI assistants and a shared agent inbox.

Overview

Purpose-built for outcomes, not just output.

Trose designs and operates WhatsApp messaging programmes end to end. We handle business account onboarding, message template design and submission, campaign tooling, automation logic and the integrations that connect conversations to your CRM, storefront or ERP — so every message is timely, contextual and measurable.

What we deliver

Capabilities in this practice

Onboarding & Setup

Business account configuration, sender profile setup and template submission workflows managed for you.

Broadcast & Notifications

Segmented broadcast campaigns and event-driven notifications with scheduling and throttling controls.

Rich & Interactive Messages

Media, documents, list menus, quick replies and call-to-action buttons designed for higher response rates.

AI Chatbots & Auto-Replies

Conversational assistants that answer FAQs, qualify leads and hand off cleanly to a human agent.

Shared Multi-Agent Inbox

Team inbox with routing, assignment, tags, canned replies and resolution tracking for support workflows.

Campaign Analytics

Delivery, read, reply and conversion reporting across campaigns and conversation threads.

Engagements

Our offerings

  • Business messaging account onboarding and configuration
  • Message template design, submission and lifecycle management
  • Broadcast, transactional and re-engagement campaign delivery
  • AI chatbot and automated reply flow development
  • Shared inbox rollout and agent workflow design
  • CRM, ecommerce, ERP and custom API integration
Tech stack

Tools & platforms

Messaging Cloud APIsWebhooksNode.jsPythonShopifyWooCommerceHubSpotCustom CRM
Delivery flow

How we work with you

01

Discovery

We map your use cases, audiences, opt-in sources and systems of record.

02

Setup

Account configuration, template drafting and integration architecture.

03

Build

Campaign tooling, automation flows, chatbot logic and inbox workflows.

04

Optimise

Analytics review, template iteration and continuous conversion tuning.

Where it applies

Industries & use cases

Promotional Campaigns

Opt-in offers, launches and seasonal campaigns delivered to segmented audiences.

Transactional Updates

Order confirmations, shipping updates, appointment reminders and payment notices.

Customer Support

Conversational support with routing, SLAs and AI-assisted first responses.

Lead Qualification

Automated conversations that capture intent and push qualified leads into your CRM.

Ecommerce Engagement

Abandoned-cart recovery, product discovery flows and post-purchase follow-ups.

Service Operations

Field service confirmations, renewals, feedback surveys and re-booking prompts.

Questions

Frequently asked

Do you guarantee account verification or approval?

No. Approvals and any profile badges are decided solely by the messaging platform. We prepare compliant, well-structured submissions and advise on requirements, but we never guarantee an outcome.

Can WhatsApp messaging connect to our existing systems?

Yes. We integrate with CRMs, ecommerce platforms, ERPs, helpdesks and custom back-ends through APIs and webhooks so conversations stay in sync with your data.

How are message templates handled?

We draft, categorise, submit and version templates, then monitor their status and performance so your campaigns keep running smoothly.

Is opt-in required?

Yes. Business messaging depends on valid user consent. We help you design compliant opt-in capture and preference management.

Can we support multiple agents and languages?

Yes. The shared inbox supports multiple agents with routing rules, and content can be authored and delivered in multiple languages.

Ready to build with senior engineers?

Book a discovery call. We'll scope the work, map the architecture, and give you a transparent fixed-price plan.

Start a Project
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Engineering services

Senior teams. Real outcomes.