Smartphone displaying a rich, card-based messaging interface
Business Communications

RCS Business Messaging rich, branded, interactive

Move beyond plain text with branded rich messaging — cards, carousels, media and suggested replies — backed by analytics and automatic SMS fallback.

Overview

Purpose-built for outcomes, not just output.

RCS lets your brand show up in the native messaging app with a verified profile, logo, colours and interactive content. Trose designs the experience, builds the campaign and automation layer, integrates it with your systems, and configures SMS fallback so recipients on unsupported devices still receive the message.

What we deliver

Capabilities in this practice

Branded Business Profile

Verified profile onboarding with your logo, brand colours and business details.

Rich Media Messages

Images, video, GIFs and documents rendered natively inside the conversation.

Cards & Carousels

Rich cards and swipeable carousels for products, offers, bookings and catalogues.

Interactive Actions

Suggested replies and action buttons for booking, browsing, tracking and confirming.

Automatic SMS Fallback

Recipients without RCS support automatically receive an equivalent SMS message.

Engagement Analytics

Delivery, read and click-through reporting across every campaign and card.

Engagements

Our offerings

  • Verified business profile onboarding and brand asset setup
  • Rich card, carousel and media message design
  • Interactive reply and action button flows
  • Campaign automation and audience personalisation
  • API and CRM integration for triggered messaging
  • SMS fallback configuration and monitoring
  • Delivery, read and click analytics reporting
Tech stack

Tools & platforms

RCS Messaging APIsWebhooksNode.jsPythonCRM ConnectorsShopifyAnalytics Pipelines
Delivery flow

How we work with you

01

Brand Setup

Prepare profile assets, verification materials and messaging guidelines.

02

Experience Design

Design cards, carousels and reply flows around your key journeys.

03

Integrate

Connect APIs, CRM triggers and SMS fallback rules.

04

Measure

Track reads and clicks, then iterate on creative and structure.

Where it applies

Industries & use cases

Retail & Ecommerce

Product carousels, offers and one-tap reorder or tracking actions.

Finance

Secure statements, payment prompts and branded service notifications.

Healthcare

Appointment cards with confirm, reschedule and directions actions.

Logistics

Live shipment cards with tracking, delivery windows and rescheduling.

Travel

Boarding details, itinerary cards and upgrade or add-on offers.

Service Businesses

Booking confirmations, quotes and post-service feedback prompts.

Questions

Frequently asked

Will our business profile definitely be approved?

No. Verification is granted by the messaging ecosystem, not by Trose. We prepare a complete, accurate submission and guide you through the requirements, but approval is never guaranteed.

What happens on devices that do not support RCS?

We configure automatic SMS fallback so the recipient receives an equivalent plain-text message with the same call to action.

Can RCS campaigns be triggered from our systems?

Yes. Messages can be triggered through APIs and webhooks from your CRM, ecommerce platform or internal applications.

What can we measure?

Delivery, read and click or tap events per message and per interactive element, aggregated into campaign-level reporting.

How is RCS different from SMS?

RCS adds brand identity, rich media, structured cards and interactive buttons inside the native messaging app, while SMS remains plain text.

Ready to build with senior engineers?

Book a discovery call. We'll scope the work, map the architecture, and give you a transparent fixed-price plan.

Start a Project
Modern laptop with abstract tech visuals
Engineering services

Senior teams. Real outcomes.